We developed an Augmented Reality Shoe Store for Goertz, allowing you to browse through brands, flip through colours, choose your size and virtually try on your pick, share it with your friends on social media and then buy it via dynamic QR code.
To do so, we connected three Mircosoft Kinects with a Ströer Media screen at Hamburg's main station, so people could buy their favourite sneakers without even going to the store.
Client Ludwig Görtz GmbH
Agency kempertrautmann Hamburg
Team Gordian Frank — Creative Director Sebastian Chill— Creative Director Julian Knappe — Junior Art Director Samir Belhsen — Creative Concept