The R8 shows how to build a racecar for the streets. We created a Microsite where the User find information to the different models, from V10 Quattro, V10 Plus, Spyder to the limited RWS Model and everything to the history of the R8 through playful and interactive features.
Build for the road, born on the track.
Client Audi AG
Agency thjnk Hamburg
Team Florian Schaar — Creative Director Volkan Deege — Projectmanagement Julian Knappe — Art Director Laura Zabel — Copywriter