Serviceplan and Plan.Net UX were commissioned to develop a new service brand for METRO, that combines all company-related services under one roof. The result was the brand DISH.
The brand DISH, which stands for Digital Service Hub, was developed. We created a new Brand CI, including Logo, Colours, Typography, offline & online branding, Visual- and Audio Language and build a website which is the hub for every customer using the services and tool provided by METRO.
We choose the open source font ASAP as the new Typeface for the brand and created a colour palette with warm orange and red tones. As secondary colours we used some shades of grey and white for the colour copy and elements.
For the Website our goal was to collect all METRO services under one roof and make them available to the clients. We created a really simple design language that lives from big typography, warm colours and friendly images.
The result was a responsive web platform, a photo look and company branding that is not directly related to the METRO Brand but appears highly professional and informative.
Client METRO AG
Agency Plan.net UX Serviceplan Hamburg
Team Christoph Mecke — Director & Partner Kevin Eschweiler — Creative Director Holger Norden — Technical Director Zita Lohkamp — Account Management Julian Knappe — Art Director