Douglas Group
I was engaged as a Senior UI Designer to provide support to the project team for the rebranding and relaunch of the newly won pitch for the international company DOUGLAS Group.
We aimed to create a new corporate website with an enhanced user-centric architecture and design system to serve as the foundation for the client‘s future web, print and social media presence.
In collaboration with Douglas, I contributed my expertise in the following domains, working closely with the team to deliver a new brand experience that adheres to the principles of consistency and accessibility. This initiative aligns with the WCAG and BSGF guidelines, ensuring that the brand's communication and digital presence is inclusive and user-friendly for all individuals.
Research
UX-Design
UI-Design
Design-System
New brand colours
Moduls
Client
Douglas Group AG
Agency
segmenta experience GmbH
Team
Frederike Lohse — Geschäftsführung
Kevin Töpfner — Lead Experience Designer
Oksana Samotiy — UI Design
Julian Knappe-Wunsch — Senior UI Design
